Types of Market Research Projects Conducted

Over the years, Mr. Young and Ms. Weise have had the opportunity to work on numerous projects that investigated consumer and business decision-makers’ desires for products and services. The following is a brief list of the types of market research projects that we have conducted and that we can help you manage:

New Product or Service Development	Market Analysis
Market Segmentation Analysis	Existing Products or Service Market Potential Studies
New Products or Service Market Potential Studies	Customer Loyalty & Commitment Studies
Customer Demographic	Psychographic Analysis
Competitive Analysis	Channels of Distribution & Service Quality Programs
Customer Satisfaction Analysis	Company Image & Positioning Projects
Product or Service Evaluation	Pricing Analysis Advertising
Effectiveness Studies	Site & Location Analysis
Usability Testing Programs	Taste & Product Formulation Analysis
Employee Satisfaction Analysis	Ethnography Research

Methodology & Analytical Knowledge

The studies that Mr. Young and Ms. Weise have conducted have covered all the major research methods and have led to the use of many advanced analytical tools as outlined below that we can manage for you:

Telephone Surveys	In-Person Interviews
Internet Research	Email Surveys
Web Pop-up Surveys	Mail Research
Mystery Shoppers	Focus Groups
Triad Research	Usability Testing
Data Cross-Tabulation	Conjoint Analysis
Discrete Choice	Cluster Analysis
Factor Analysis	Multi-Dimensional Scaling
Discriminant Analysis	Shadow (on-site) Research
Intercepts	On-Boards
Taste Tests	Multi-Mode Interviews